Thursday, July 9, 2009

Delivering better value

An article written by me, about delivering better value, published in The Hindu Business Line.

Supermarkets should aim to become the neighbourhood contact point, touching every facet of their customers’ lives.

More value for your money’ is the oft-repeated cliché of most marketers. This favourite line is used or rather overused, more so in retail than anywhere else, because of the power of that statement. However, consumers are growing increasingly weary of empty words and statements without experiencing the same......

The URL for the article -