tag:blogger.com,1999:blog-7626163731800392151.post3848808835851748147..comments2023-08-10T15:38:47.930+05:30Comments on An Indian and a Retailer!: Bucking the trendVRhttp://www.blogger.com/profile/07260128585026174274noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7626163731800392151.post-47030842802484382492009-11-22T14:39:32.779+05:302009-11-22T14:39:32.779+05:30This ad is truly a refreshing take on striking an ...This ad is truly a refreshing take on striking an emotional chord with a business prespective unlike the zillion retailer driven campaigns of bumper prizes,lucky draws,celebrity dates which no one wins in any case.<br /><br />Retail campiagns are slowly becoming a cat and mouse game with every week/weekend expecting an up,up,up trend as opposed to seasonal variations due to festivals/monsoons/school etc.Today, we expect consumers to shop every week and every month (excluding food/grocery purchases) forgetting the need to emphasize on consumer wants/needs.<br /><br />It is an irony that "A retailer is also a consumer at some point and yet fails to understand the logic of need for shopping".Anonymoushttps://www.blogger.com/profile/08880986153186866843noreply@blogger.com