Friday, May 15, 2009

Ingenious Indian Retail

Have been invited to write a piece about Indian Retail for an international publication and while I was mulling about the topic I happened to see this coconut semi-wholesaler/ retailer. This is located in Mylapore, Chennai, India. This is the heart of a city where rentals are in the range of Rs. 100/- odd per sq. ft.

See how innovatively the space has been used. It is nothing short of genius. Also, given that the space would be normally treated as dead space, this guy would have got it at ridiculously a low rent. Just in case the premises was owned, imagine the ROI.

Can anyone guess the Sales per sq. ft. or GMROI or GMROF!!!!
End of the day, retailing is not rocket science. Remember the basic model and stick to it as an obsession!!


Pravahan said...

What would be the sales per sq. ft?

VR said...

The space would be roughly 3 ft by 10 - 15 ft. Outer limit is 45 - 50 sq. ft. Such outlets would sell anywhere between 400 - 500 coconuts per day at an average price of Rs. 6/-. That's approximately Rs. 50,000/- per month.

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