Ten years and counting!

March 2009, when I decided to start my blog “An Indian and A Retailer”, has definitely become a defining moment in my life journey. Ten years and 1,00,000 plus views later, the blog still continues to attract regular readers who often use its contents as a reference with regard to Indian Retail.

The blog started off as a simple repository of my experiences and learning in the Indian Retail space. It went on to become the foundation stone of my journey as an author. This blog led to my first book “The INDIAN reTALEs”. That was followed by “Out Of Syllabus”, “BREAK FREE” and the latest one, “The Ultimate Guide to SMART SHOPPING”. This has been in addition to the various articles I have written for leading business publications. 

All these must total up to approximately four lakh plus words over the years.

A BIG THANK YOU to all my readers who found my writing to be of interest and use. Many of them have given private feedback as also written public reviews. 

Two anecdotes are worth sharing as part of this milestone.

The first is about the actual start of my journey in writing. In 2000 after I had returned from the UK after completing the Chevening Scholarship, Business Line invited me to write an article. This was to be about my stint at ASDA and was titled “Making an elephant dance”. The article detailed the interesting practices that were followed at ASDA to keep their large number of employees engaged and nimble footed to remain customer centric. The blog, in a manner of speaking continued from where this article had led me in the journey of being an author.

The second one is about the name for my blog. It was a challenge as I was conflicted by various ideas and options. The final decision was influenced by using the two identities that I am most proud of and has defined me as a person. 

An Indian; growing up in the pre-liberalization period and witnessing the contribution that an individual can make as an ordinary citizen of India has always been motivating to me. Post liberalization, this has only been reinforced. In spite of several options to pursue a career abroad, the appeal of being an Indian contributing to the country’s growth in whatever small way possible has held greater appeal for me.

A Retailer; is how I think and operate. The experiences from this sector have defined my outlook and continue to do so. I am immensely grateful that God led me into this sector and am thankful to all my mentors who have taught me about the various facets about retail.

One of the topics I have written extensively about is that the retail sector in India should be granted industry status. This would not only spur this sector to faster and better growth but also contribute significantly to the Indian economy. My fond wish and hope as “An Indian and A Retailer”, is that this happens soon. I hope that the industry status is granted and a comprehensive policy for this sector, including both offline and online retailers gets rolled out at the earliest. 

That would be fantastic and something to look forward to.

An Indian & A Retailer’s 20 year old journey

May 9th holds a special place in my heart as it is the day when the first store branded as Foodworld was opened by RPG Retail (now known as Spencer’s Retail). Retail as a sector has been a great teacher and also given a lot to me personally. So this is a day to remember all that and give thanks as also reminisce about the remarkable journey over the past 20 years. The one thing that stands out when I recall the milestones of this journey is that change has always been a constant as also resistance to change has also been a constant.

Success has come to those who embrace change and in some ways anticipate change.

One example of such resistance to change is the back story to my decision to join Foodworld. At the time, all my friends and relatives were shocked and aghast by this and felt that this was a completely stupid and suicidal career move. After all who is going to switch over from the trusted, convenient neighborhood store and shop at supermarkets? For me, this was the challenge; making shoppers switch their buying behavior. Challenges were aplenty and managing this change and many more led to a fundamental shift and today modern trade/ chain stores are approximately 10% of the overall Retail in India. It is still early years and the journey is not over and “Abhi toh picture baki hain” as the dialogue goes in a popular Hindi film.

The journey till date and a snapshot of the changes and challenges that have been milestones have been detailed in an article for ET Retail titled “Disruptions & Consolidations of Indian Retail Sector”. Click Here to read this account of the twenty year Indian Retail journey.

One key thing that stands out as a reason and enabled those in the Indian Retail journey in managing these sweeping changes has been the ability to “Learn, Unlearn and Relearn”. This is a quote by Alvin Toffler and is very pertinent to the context of rapid change. Although this does seem simple enough, it is quite difficult to internalize.

This video about a cycle which had the handle bar turning the opposite way helps drive home the point as also the challenges in “Learning, Unlearning and relearning”. 

The key barrier to this remains our thinking process, conditioning and the bias that we build up over time. Going forward Indian Retail is bound to become more challenging with varied stake holders, demanding customers and changing operating paradigms. Only those who can “Learn, Unlearn and Relearn” will survive and succeed.

"Basic Retail Model" video

There is a "Basic Retail Model" which I have written about and propagate as it is relevant to any Retail business.

The model explains how to make any store successful as also will help any Retailer to develop a strong competitive advantage in a sustainable manner.

This video shows the "Basic Retail Model" being explained by me in one of the Retail Management class.

 

Dear Raghu, RIP.

Mr. Raghu Pillai, one of the founding fathers of Indian Corporate Retail, was a great leader and an outstanding human being. In the years of my association with him, I have seen him help, counsel, mentor so many people including myself that it is almost impossible to keep count.

To say that he was a simple and a very nice person is so inadequate when one remembers him and recalls the many instances of interactions with him. Outside his apartment complex today where many cars were parked and several drivers were gathered talking together, I heard one of them remark “He was such a good person at heart” and everyone else agreed wholeheartedly. A senior industry captain to have touched the lives of people from every economic background and be remembered as such is not something one gets to see or hear often.

Indian Corporate Retail, nay, Indian industry itself has today lost a true and natural leader who knew every facet of business inside out. His views and comments were based on sound basics learnt literally and figuratively at the shop floor. His genuine care and concern for his team was something to be experienced in order to understand the depth of this loss. He always set a wonderful example for others to emulate.

These few words are so small to try and capture the essence of the person that Raghu was and his myriad achievements. May his soul rest in peace.

Press Review of "The INDIAN reTALEs"

I am very happy to share with you the detailed press review of "The INDIAN reTALEs" in the Brand Line supplement of The Hindu's Business Line. The link is as follows -


- Business Line Review of "The INDIAN reTALEs"

Please do take time out to read the same as also forward this to all your friends.

The MRP Scam !!

I have been writing and speaking a lot about the irrelevance of MRP and also how most establishments flout this rule with impunity.

See the scanned picture of the bill which illustrates the point.

Recently we went to a restaurant for dinner and ended up paying Rs. 125/- for a can of Diet Pepsi!

Most restaurants get around the MRP rule by serving the soft drinks in a glass and billing it as soft drink. Whereas in this place they happily brought the can to the table and have blatantly charged Diet Pepsi at almost 4 times the MRP!

Adding insult to injury is the fact that this is printed on a tax invoice. This means that such bills are supposedly inspected by the sales tax officials once in a way. Does that mean that the sales tax department is not aware of the MRP rule or in true bureaucratic style one arm of the government is not bothered about a violation with regard to another!

Smart Shopper Series

One of the key feedbacks about “The INDIAN reTALEs” was that it was so informative to the shopper/ consumer. The inside workings and what Retail was all about seemed to help people become better shoppers. As mentioned in the book, we are all not equipped/ educated or taught to shop or make purchases. So, inputs that teach us how Retail works also help us become better shoppers and indirectly make Retailers improve as expectations go up.

In that context I have started a series of articles titled as Smart Shopper Series for The Hindu Retail Plus. These articles would help educate people about becoming smarter shoppers.

The first two articles came out over the past few weeks and the links are as follows –

- What is MRP?

- What is FIFO?

I was held up in many things including addressing a Youth Leadership Camp and could not share these links before. Shall share the future links promptly.

Please do forward these links to all your contacts and help them become Smarter Shoppers.

"The INDIAN reTALEs" launch event pictures

The book launch event went off very well thanks to the presence of all the well wishers. After the book was formally released by Mr. P K Mohapatra and he spoke about the book and Indian Retail, the forum was thrown open for questions.

Very interestingly there followed a spirited and informed Q&A about Indian Retail, Kirana's and formats which would work in India. I was surprised and impressed by this participation and this is an endorsement of my view that "The INDIAN reTALEs" is a book for every one's reading. Looking forward to reader responses, feedback and queries, which I would like to post on this blog and share with all of you. Last but not the least, a special thanks to the Landmark team who made this event possible.

Vagaries of Indian Supply Chain

Sometime ago I had posted a picture of a truck with agri produce being transported on a barge across a river. Yesterday I happened to see this picture of camels transporting water melons. This brings to fore the point I have made in “The INDIAN reTALEs” about Indian Retail and SCM being a unique animal (pun intended w.r.t the camel) and needs to be understood well to be managed.

Imagine trying to apply international best practices like fleet optimization to this herd of camels, you will get the idea!!

Photo Courtesy: The Hindu

What an Awesome feeling!

For the past few days I have been like an expectant mother, jumping at every feedback about the book being available or not available at stores. I sent mails and SMSes to the Publishers pestering them about why the stocks have not reached the stores. Being in Retail and the becoming an author, is a bit like a Doctor going for some treatment. Such a person would want to know everything, second the other Doctor and so on.

So it was with me. Calling all my friends at the various book chains to enquire why the book is not available yet; to be told that orders have been placed and then hassle the publisher about why the stocks have not been sent.

My loving friends unknowingly fuelled this frenzy by reporting back whenever they went to one of the stores and saying that the book was not yet available.

So, you can imagine my absolute delight when one of my friends called me yesterday morning to say that the Book has been sighted at the Landmark store at Chennai and another friend posted on FB that he has picked it up from a Landmark store in Mumbai.

Today morning I went over to the store for some cheap thrills. Had pictures taken of me next to the book on display and all that. It was an awesome and memorable moment.

Coincidentally, May 9th is the Anniversary of RPG Foodworld as the first store at R A Puram in Chennai was opened on this date back in 1996. We had a reunion get together of the old veterans yesterday followed by a few of us visiting the store today morning to wish the staff and participated in the cake cutting ceremony.

It seemed only right that “The INDIAN reTALEs” has finally hit the shelves during this time of the year.

Please look out for the book when you visit a book store next and spread the word about “The INDIAN reTALEs” amongst all your friends and contacts.

Initial Reader Comments/ Feedback

I am delighted with the few feedback/ comments received about "The INDIAN reTALEs". I share with you one such feedback from an academician. I am told that the physical copies of the book should be hitting book stores like Landmark, Higginbothams, Odyssey, etc., by the next week. Please do mail me if you spot the book at any store.

Feedback by -

Dr. Harvinder Singh,

Asstt. Professor,

BIMTECH, Greater Noida

 

I have completed your book. To begin with, let me thank you for writing such a wonderful book! I read it like a novel and this is the beauty of this book. Reading this book was like a guided tour of the world of retailing. What makes your book more relevant and different from other books is that you have not lost sight of the unorganized retailing. In fact throughout the book you have made contrasts and comparisons with the local stores and their practices. It is important to do so because this is where the competition lies for the moder format stores. Prominent textbooks on retail management completely miss this aspect. It may be OK with American and European authors doing so because their economies have a higher share of organized retail but what makes me feel sad is even Indian authors, while writing textbooks on retail, talk about organized retail only which has about 5-6% share in India.

True life customer stories and experiences in your book are great sources for insight for real-life decision-making. I specially liked the store launch experiences and 15 litre cooking oil packaging situation.

This book would definitely be a part of our library as an important reference. I am sure our students would benefit from this.

Wish your book great success.