Sunday, September 6, 2009

Can someone explain the math to me?

News paper advertising charges are nowadays on a per square centimetre basis. The advertisement shown is actually of a fairly small size. However, repeating the message, using modified language seems like colossal waste. Or is it that this retailer thinks that the customers are so dense that they need the message dinned into them in two different ways?

A simple way to make this communication effective would have been to increase the font sizes and make it more eye catching.


Sirish said...

May be this guy wants to cater to 2 kinds of consumers...those who 'understand' only how much % can less does he have to pay and the all eternal 'look-for-free' kind of customer !!!!!

Weird though!!!

Balakrishna said...

Though I am unable to read the fine print, I guess this ad pertains to either Brand Factory or MegaMart. This message could mean 50 % off on all merchandise, and plus 40% off on select merchandise. From this the customer will also get B5G5 offer of the same merchandise. And by the time the customer makes all these calculations, he is totally confused, and that is what this ad is striving to achieve.
I am curious to know what David Ogilvy would have thought of this, I can imagine him tossing and turning in his resting place.

Anonymous said...

actually three sale is going on... 50-40% off.. then "Buy 5 get 5 free" and "Buy three get two free" guess the retailer couldnt decide which promotional offer to run...

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