Tuesday, October 19, 2010

Why transactions are at the heart of all our living

The Retail Plus team wanted me to write on an interesting theme. All about transactions and how they are at the heart of all our living. The more I thought about the topic, the more fascinating it was. At the end, I was constrained by the word count and could only capture the essence of what I thought.

Transactions start at the moment we neogiate with our parents for something we desire and promise all kinds of goodness and saintly behavior in return. It goes on to the more common and recognizable retail transactions we indulge quite often.

The fact of the matter is that transactions can happen only when both parties have something perceived to be of value by the other. Is it any wonder that Retail in India has taken wings only as recently as two decades ago. After all if someone had to book a scooter and wait for a year or so, how many people will be able to have such transactions.

Please click on the link below to read why transactions are at the heart of everything.


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