Thursday, September 8, 2011

Leveraging Catchment Area Analysis

Continuing along my recent theme on Customer Service, there is an excellent tool to enable great customer service. This is the detailed analysis of one’s catchment area.

It is also one of my favourite training sessions, which is a big hit with participants as this topic can be conducted as a conceptual program or a action plan oriented workshop. Till date I have conducted this session for the staff of several Retail organisations.

Recently I witnessed a store staff lose out on one such opportunity to create customer WOW and gain further loyalty. I have written an article on this topic, which has been published in “The Hindu Business Line”.

This is the link to the article - Who's buying what in your area?

Please do share your comments about the article.