Delivering better value

An article written by me, about delivering better value, published in The Hindu Business Line.

Supermarkets should aim to become the neighbourhood contact point, touching every facet of their customers’ lives.

More value for your money’ is the oft-repeated cliché of most marketers. This favourite line is used or rather overused, more so in retail than anywhere else, because of the power of that statement. However, consumers are growing increasingly weary of empty words and statements without experiencing the same......

The URL for the article -

- Delivering better value

Welcome to India — We are like that only!

The Hindu Business Line has published my article about the Bharti-Walmart's Cash & Carry store opening.

"When Sam Walton opened his first store all those years ago, he had the luxury of being a pioneer and could afford to experiment, make mistakes and perfect the model — without being under the public glare. However, the first store of Bharti Wal- Mart cannot afford this luxury. Apart from being in retail, it is a joint venture with a leading Indian and US corporate. Its every move will be watched and commented upon, second-guessed and debated. A couple of thoughts came to my mind while reading about the opening of the first store."

The article's URL is -

- Welcome to India - We are like that only!

Mobile and different; an innovative Retail Idea

The next article in my series about a sustainable retail model, focussing on the basics was published in 'The Hindu Business Line', today.

The article deals the first element of the model; A truly different store. An idea is presented for the readers to think and comment upon. Technically speaking it is not a store, but it is definitely a retail format worth exploring for India!

Click on this link to read this article -

- Mobile and Different

Please do post your comments on the feasibility of this idea.

I would be personally delighted if any corporate or entrepreneur decided to experiment with this model and will be happy to provide inputs.

It’s not different enough!

"The basic retail model is really basic and once retailers latch onto this self-sustaining cycle, the store will attract customers and sustain and succeed as each of the elements would feed off the other and also contribute to and build the other elements..... "

Please catch my latest article about creating sustainable retail stores, in 'The Hindu Business Line', at

- It's not different enough!

Would also request you to comment on the same, as also add this page to your favorites and add it to your feeds and sites like Digg and Stumble.

Do you have Eggs?

Wrote an article which was published in Business Line, about the current customer experience and the possible reasons for the same. Please look up the article and share your views.

- Do you have eggs?

Some old articles of mine about retail.

Used to write a lot about retail before corporate policy constrained me from sharing what was anyways public information. Thankfully I am with an organisation which understands and appreciates the difference. More importantly trusts me about sharing only common information and my interpretation of the same.

My articles which have been published before can be seen on these URLs -

- Making an elephant dance

- Time Vs Money

Wud appreciate comments and feedback if any.