One fine day there appeared a recruitment advertisement for another yet-to-start chain and lo behold, the name of the proposed chain was big bazaar. The first half of that day was complete pandemonium with everyone trying to figure out how this could have happened and if our application for registration had been declined for any reason. After much huffing and puffing, it came to light that the matter had slipped between tables by someone, somewhere.
So, the hunt for another name started and after a furiously fast search, dip stick studies and feedback sessions, the name Giant Hypermarket was decided upon. The logo design was the same. Giant replaced Big and Hypermarket replaced Bazaar. Going forward, even that gave way to Spencer’s Hyper.
If you believe in numerology and the original name did not have to be given up, who knows how the Indian Retail landscape would be today!
But then, like the famous bard said; what’s in a name, a rose smells as sweet whatever it is called.
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