I recently read an article about how several retailers in India have managed to use distorted/ modified versions of several international retail brands very successfully. This has been implemented so well in certain cases that if the international retailer were to enter India, they might have a serious issue in terms of not only competition but also consumers mixing up the retail identity.
It was rather co-incidental that I happened to come across this store in Kerala during a recent trip. Interestingly the name is the same as that of a famous supermarket chain. Is it that the chain is so well known in Kerala and this operator is leveraging it or is it completely unknown that no one can make the connection!!
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