12 or 14 million outlets in India is a large number and also largely based on approximation. This same approach also works for generating the secondary or Retail sales data for most product categories in India. Even after so much of advances in mobile devices and technology most of the sales data is based on a representative sample which is indicative at best.
There is a powerful data goldmine waiting to be tapped into and I have recently written an article for Business Line wherein this issue has been discussed including a possible solution. This might end up being a Win:Win for all parties concerned and the Kirana or stand alone shop keeper might be benefited the most.
Yet another idea to support these traditional shop keepers and a governmental agency might be a good starting point to take this forward.
Click here to read the full article and share your views and comments.
There is a powerful data goldmine waiting to be tapped into and I have recently written an article for Business Line wherein this issue has been discussed including a possible solution. This might end up being a Win:Win for all parties concerned and the Kirana or stand alone shop keeper might be benefited the most.
Yet another idea to support these traditional shop keepers and a governmental agency might be a good starting point to take this forward.
Click here to read the full article and share your views and comments.
1 comments:
You correctly pointed out that the mind-set of standalone retailers / kirana stores remain a hindrance while unlocking potential value of the data. They have been anyways frightened by fast changing technology and large retail chains. In my opinion, if there a simple data capture technology which also offers assured productivity benefits to them, it shall have a potential to click!
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