One of my pet topics!
During a session where I was explaining about MRP being irrelevant in the current market scenario, an interesting question/ counter point came up.
This point was - “MRP printed on a product gives the consumer some assurance about the price. If there was no MRP, what is the guarantee that retailers would not fleece the customers?”
The article “The great Indian MRP trick” answers this question as also reiterates that MRP as a concept is neither applicable universally nor is it being insisted upon and most definitely is enforced in very rare instances.
Please share your views and comments about this.
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