I have been remiss in sharing thoughts and insights about Retail in the blog due to lot of travelling and extensive engagements. Let me resume by sharing some articles I had written for my new column in the Business Line on Campus (BLoC) titled “Inside Retail” .
A full page advertisement by a retailer claiming to be an omni channel operator piqued my curiosity. Omni channel is easier to claim than do and this article explains the reasons for the same.
The full can be read by clicking on this link - “Long way to go for seamless omni channel shopping experience”. Please do share your views and feedback in the comments section.
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